Why we’d buy a microwave from BODIKA_1996 but not from KODIBA_1996 – Articulation movements and their effects on judgments and decisions
People like inward-oriented articulation movements (e.g., in BODIKA – Lips → Tongue → Throat) more than outward-oriented articulation movements (e.g., in KODIBA – Throat → Tongue → Lips). This effect has an impact on various judgments and decisions in everyday life - but why is “in” better than “out”?
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